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Hemlock OwnerDirect

How it works

Owners advertise. Buyers connect. No middleman.

Hemlock OwnerDirect provides advertising and software tools. We do not represent, negotiate for, or advise either party.

For sellers

  1. 1

    Create an account

    Register and verify your email to open your seller portal.

  2. 2

    Build your listing

    Add photos, description, asking price, and property details. Save as a draft anytime.

  3. 3

    Choose a package and pay

    Select a fixed-fee advertising package. Your listing is published after payment is confirmed and the listing passes review.

  4. 4

    Manage inquiries

    Buyer messages arrive in your portal and inbox. You decide whether and how to respond.

  5. 5

    Complete your own sale

    You handle showings, negotiation, contracts, and closing — with your own attorney or advisors as you choose.

Start advertising

For buyers

  1. 1

    Browse freely

    Search and view listings without an account.

  2. 2

    Save favorites

    Optionally create an account to save properties and searches.

  3. 3

    Contact owners

    Send an inquiry directly to the owner through a secure form.

Browse properties